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Employee Style Guide

This handbook is intended to provide city staff with information and templates to utilize when creating city correspondence and materials. Varied and inconsistent templates, fonts, and styles may give the appearance of shoddy, rushed, or outdated work that could lessen the impact of the content of the message. Having a consistent style assures that all correspondence between the City and the public is professional, and provides a unified identity, or “brand.”

This is part of being a modern and effective public agency and is not optional.

The material on this webpage should provide you the resources you need so that all City departments can present themselves to the community with a unified look, while still allowing some individuality among the different departments.

For additional materials, please reach out to Communication Officer Riley Sweeney.

Email Signatures

Email is a main method of City communication. For consistency and to keep residents, vendors, and co-workers from having to search for contact information, the following information should be included in all email signatures. This applies to both sending and replying to emails.

  • First and last name, followed by any professional designation
  • Title
  • Preferred Pronouns (optional)
  • Mailing Address
  • Phone number
  • Website address
  • Facebook & Twitter links (optional)
  • Public disclosure notification

You are welcome to copy/paste this into your signature block and update it with your information.

EXAMPLE:

John Smith, AICP
Community Development Director
Male Pronouns (He/Him) ** Optional**
City of Ferndale, Washington
Mail: P.O. Box 936
City Hall: 2095 Main Street, Ferndale, WA 98248
Phone: (360) 123-4567 | Fax: (360) 890-1112

www.cityofferndale.org

Facebook |  Twitter

NOTE: My e-mails are subject to public disclosure

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