Employee Style Guide
This handbook is intended to provide city staff with information and templates to utilize when creating city correspondence and materials. Varied and inconsistent templates, fonts, and styles may give the appearance of shoddy, rushed, or outdated work that could lessen the impact of the content of the message. Having a consistent style assures that all correspondence between the City and the public is professional, and provides a unified identity, or “brand.”
Following these guidelines is part of being a modern and effective public agency.
The material on this webpage should provide you the resources you need so that all City departments can present themselves to the community with a unified look, while still allowing some individuality among the different departments.
For additional materials, please reach out to Communication Officer Riley Sweeney.
Click here to download complete style guide. Included in the style guide are guidelines and recommendations relating to publications, emails, presentations and more. Below you will find downloadable materials to assist in designing your professional documents.
LOGOS
To access each logo, click the link below – right click on the image and selected “Save Picture As” and save to your files.
Standard Green City of Ferndale logo
Standard Green City of Ferndale logo, transparent
Black City of Ferndale logo with white background
Black City of Ferndale logo, transparent
White City of Ferndale logo, transparent
Email Signatures
Email is a main method of City communication. For consistency and to keep residents, vendors, and co-workers from having to search for contact information, the following information should be included in all email signatures. This applies to both sending and replying to emails.
- First and last name, followed by any professional designation
- Title
- Preferred Pronouns (optional)
- Mailing Address
- Phone number
- Website address
- Facebook & Twitter links (optional)
- Public disclosure notification
Here is instructions on how to update your signature in Outlook.
You are welcome to copy/paste this into your signature block and update it with your information.
EXAMPLE:
John Smith, AICP
Community Development Director
Male Pronouns (He/Him) ** Optional**
City of Ferndale, Washington
Phone: (360) 123-4567 – www.cityofferndale.org
Mail: P.O. Box 936, Ferndale, WA 98248
Physical Address: 2095 Main Street, Ferndale, WA 98248
Facebook | Twitter **Optional**
NOTE: My e-mails are subject to public disclosure
Staff Report Templates
Reminder that all committee materials are due by 10 a.m. on the Monday before committees. Council meeting materials are due by 10 a.m. on the Friday before council meetings.
Letterhead
Here is the letterhead for each department: